Visualise your marketing performance in real time to maximise ROI

Most organisations rely on their ability to build relationships, maintaining customer loyalty and lead generation to create new business. Marketing professionals play a key role in retaining and growing the customer base and the market share. However, it can often be a challenge to justify ROI for some activities such as brand awareness, events and advertising.

Business Intelligence helps you to solve this classic marketing issue and demonstrate clearly and precisely the added value your department brings to the business.

Within Access Insight, you can build fully customised marketing dashboards to show you the metrics you need in real time. You can visualise data to analyse marketing metrics such as website traffic patterns, interaction levels on marketing campaigns, sales revenue vs marketing spend and which of your social media channels provide the most revenue.

You are able to merge data from a number of resources to provide a complete, real time picture of your marketing performance. This will enable you to make informed, data driven decisions on your marketing strategy and ensure you are getting the return on marketing investment your business needs to achieve sales and growth targets.

5 Key data challenges for marketing professionals:

• Merging data from various sources and transforming into robust and easy-to-understand reports (Google Analytics, CRM, email campaigns, finance and sales…)
• Analysing performance in real-time, identify strengths, weaknesses, threats and opportunities and taking quick action
• Drilling down into marketing information to analyse the most profitable customer profiles, typical buyer behaviour and most successful products
• Measuring the ROI of lead generation and non-lead generating marketing activities
• Synchronising results with company financials to measure the impact of overall marketing activity on the business bottom-line

Try Access Insight Free Today and discover the power of our business intelligence dashboards for marketing management.