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Renault France analyse marketing data with Access Insight Header Image

Renault France analyse marketing data with Access Insight Header Image Renault France analyse marketing data with Access Insight Header Image

Renault France analyse marketing data with Access Insight

Renault France analyse marketing data with Access Insight

Renault France (Renault) has invested in cloud-based business intelligence solution Access Insight from Access Group. With large amounts of key information on its market available,...

Dashboard solution responds to Renault's needs with its collaborative functions and intuitive interface.

Colchester, UK – 11 December 2013 – Renault France (Renault) has invested in cloud-based business intelligence solution Access Insight from Access Group. With large amounts of key information on its market available, the car manufacturer needed a quick and interactive way for its marketing team to communicate the information collected to its sales teams.

Access Insight appealed to Renault with its collaborative and user friendly interface, which allows for speedy adoption by business users. Renault chose SaaS-based Access Insight as the solution could be rolled out quickly.

All of Renault's sales network (Company Managers, Key Account Managers, and dealerships) have direct access to their personalised dashboard, where they can filter, cross-reference and drill down into the data to obtain information on their market.

"In an instant we have made our relationship with the sales-force interactive," declares Jean-Louis Wiedemann, Head of Marketing for Fleet Sales and Used Vehicles at Renault France.

"The platform's performance has been decisive. Renault wanted several hundreds of users to be able to analyse its millions of registered vehicles, in an instant: it is a genuine example of a Big Data project using aCloud," explains Alexandre Schneider, general manager of Access Insight. 

The solution slots seamlessly into Renault's universe, providing the various sales and marketing operations with key information quickly, that can be analysed for any potential opportunities, as well as used to adapt the message being communicated to prospects.

By using Access Insight, Renault gains a significant amount of time thanks to the rapid analysis of information. The use of dashboards will also allow sales teams to more accurately identify clients' needs and expectations and to evaluate their performance.

For press and analyst interviews with the executive team please contact the Access PR department on 0845 345 3300.

 

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