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Volkswagen Header Image

Volkswagen

Volkswagen Header Image Volkswagen Header Image

Volkswagen

Volkswagen

The Volkswagen Group Fleet Solutions project was born out of a simple problem; their salesforce and marketing department couldn't analyse data on their customers, market or prospects quickly and independently.

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Challenge

To access key data, the sales and marketing departments had to send a request to a central contact person, who would then extract the data. Obtaining the desired analysis report, in Excel format, would take several days. This system, cumbersome for everyday use, prevented the sales team from working independently and wasted precious time identifying opportunities in their sector.

SOLUTION

Volkswagen chose the Access Insight business intelligence tool because it met not only the user adoption criteria, but also the technical specifications, meaning it could be simply and securely implemented and easily integrated with existing systems Access suggested its Access Insight agile business intelligence solution in the cloud to meet Volkswagen's need for rapid deployment. Access also guaranteed data hosting in France to comply with regulations governing public data.

Benefits

The Access Insight agile business intelligence tool enabled Volkswagen Group Fleet Solutions to implement its interactive dashboard project in record time. Both the sales and marketing departments can now access key information about their markets and prospects instantly, enabling the company to be responsive in its sales strategy and giving real competitive advantage.

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