The Business Fleet Marketing department regularly gathers strategic public data on the French market. Combined with other sources of data owned by Renault on its target market, this information is full of unexploited opportunities. But Renault were faced with a challenge: How to cross-reference and adapt this data ready to be used by the operational teams?
Renault had previous experience of using Business Intelligence tools. However, Access Insight appeared to be the best choice, with a dashboard accessible at any time for a large number of users. Easily implemented with minimal input from IT, the solution promised fast results.
Access Insight provides Renault’s marketing and sales departments with an instant view of its marketplace, targets and performance. The tool not only gives a global perspective but also detailed information by sector and by prospect or customer. Providing this level of visibility optimises the sales pitch preparation; a significant competitive advantage for Renault.